{"id":11505,"date":"2017-02-17T14:59:13","date_gmt":"2017-02-17T14:59:13","guid":{"rendered":"http:\/\/unitelive.org\/?p=11505"},"modified":"2017-02-17T14:59:13","modified_gmt":"2017-02-17T14:59:13","slug":"nhs-cuts-turn-noise","status":"publish","type":"post","link":"https:\/\/unitelive.test.igniteamt.com\/?p=11505","title":{"rendered":"NHS cuts: turn down ‘the noise’"},"content":{"rendered":"
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Expensive \u00e2\u20ac\u0098guerrilla marketing\u00e2\u20ac\u2122 tactics are to be used to persuade people in Yorkshire, Humber and north Lincolnshire that \u00e2\u20ac\u0098the noise\u00e2\u20ac\u2122 about NHS cuts needs to be \u00e2\u20ac\u0098turned down\u00e2\u20ac\u2122.<\/p>\n

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Marketing and communications specialists have been asked \u00e2\u20ac\u0098to express an interest\u00e2\u20ac\u2122 in the \u00c2\u014110,000 nine-month contract\u00c2\u00a0 to run from April for the Humber, Coast and Vale Sustainability and Transformation Plan (STP) by today (February 17).<\/p>\n

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Unite, which has 100,000 members in the health service, said that such \u00e2\u20ac\u0098bizarre\u00e2\u20ac\u2122 expenditure when the NHS was faced with a financial crisis was \u00e2\u20ac\u0098completely unacceptable\u00e2\u20ac\u2122.<\/p>\n

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\u00e2\u20ac\u015bThe protests against the cuts that the NHS is currently experiencing need to be turned up, not turned down,” said Unite national officer for health Sarah Carpenter.<\/p>\n

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\u00e2\u20ac\u015bUnite has argued for some time that the 44 STPs across England are a secretive agenda designed to impose even more cuts on NHS frontline services and patient care.<\/p>\n

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\u00e2\u20ac\u015bThe fact this STP wants to spend \u00c2\u014110,000 of taxpayers\u00e2\u20ac\u2122 money on what is bizarrely described as \u00e2\u20ac\u0098guerrilla marketing\u00e2\u20ac\u2122 to manipulate public opinion is a disgrace and this plan should be dropped like a hot potato.\u00e2\u20ac\u0165<\/p>\n

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The \u00e2\u20ac\u0098expression of interest\u00e2\u20ac\u2122 for the project states, \u00e2\u20ac\u015bSocial media and ‘guerrilla marketing’ campaign to link the work of the Humber Coast and Vale Sustainability and Transformation Plan (HCV STP) with real life patient and service user experience.<\/p>\n

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\u00e2\u20ac\u015bWe want to turn down the noise about cuts to services and risks to the NHS, and be able to demonstrate that our population understands that a focus on quality and prevention will sustain services into the future.\u00e2\u20ac\u0165<\/p>\n

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The advert for the STP was placed on the website of the East Riding of Yorkshire Clinical Commissioning Group. Presentations from the shortlisted marketing organisations are due on March 6; the contract to be awarded on March 13, with the campaign to start on April 3 and run for the rest of 2017.<\/p>\n

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The major towns covered by the STP include Beverley, Grimsby, Hull, Scarborough and York.<\/p>\n

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The latest row comes hard on the heels of protests by Unite at Humber NHS Foundation Trust\u00e2\u20ac\u2122s plans to slash health visitors and school nurses by 25 per cent.<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

Expensive \u00e2\u20ac\u0098guerrilla marketing\u00e2\u20ac\u2122 tactics are to be used to persuade people in Yorkshire, Humber and north Lincolnshire that \u00e2\u20ac\u0098the noise\u00e2\u20ac\u2122 about NHS cuts needs to be \u00e2\u20ac\u0098turned down\u00e2\u20ac\u2122.   Marketing and communications specialists have been asked \u00e2\u20ac\u0098to express an interest\u00e2\u20ac\u2122 in the \u00c2\u014110,000 nine-month contract\u00c2\u00a0 to run from April for the Humber, Coast and Vale […]<\/p>\n","protected":false},"author":1,"featured_media":7279,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[1],"tags":[75,632],"wps_subtitle":"STP protests to be fought by 'guerrilla marketing'","_links":{"self":[{"href":"https:\/\/unitelive.test.igniteamt.com\/index.php?rest_route=\/wp\/v2\/posts\/11505"}],"collection":[{"href":"https:\/\/unitelive.test.igniteamt.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/unitelive.test.igniteamt.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/unitelive.test.igniteamt.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/unitelive.test.igniteamt.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=11505"}],"version-history":[{"count":2,"href":"https:\/\/unitelive.test.igniteamt.com\/index.php?rest_route=\/wp\/v2\/posts\/11505\/revisions"}],"predecessor-version":[{"id":11507,"href":"https:\/\/unitelive.test.igniteamt.com\/index.php?rest_route=\/wp\/v2\/posts\/11505\/revisions\/11507"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/unitelive.test.igniteamt.com\/index.php?rest_route=\/wp\/v2\/media\/7279"}],"wp:attachment":[{"href":"https:\/\/unitelive.test.igniteamt.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=11505"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/unitelive.test.igniteamt.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=11505"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/unitelive.test.igniteamt.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=11505"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}